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March 12, 2010

Word Play - Landfill

Marta and I had a meeting recently with an administrator from one of our Member Organizations, Rowland Hall - St Marks Independent School. As we walked in, we noticed the relaxed and comfortable feeling in the school. We also noticed these refuse containers.

Do you see that the last one doesn't say "garbage"? For me, the word landfill rather than garbage invokes a stronger image of where the refuse is actually going. I loved this idea and wonder if it makes students and administrators at the school think more about the final destination of the trash rather than just the can it goes in?

Does just a small change in wording change your thinking?

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